Most e-commerce SEO advice focuses on content. But for stores with thousands of SKUs, technical issues usually cost more organic traffic than weak copy.
Faceted navigation and duplicate content
Filter combinations can generate near-infinite URL variations. Canonical tags and careful crawl directives are essential.
Crawl budget
Large catalogues need to guide search engines toward pages that matter, using robots.txt, internal linking and XML sitemaps deliberately.
Structured data
Product schema markup directly affects rich result eligibility — and click-through rate.
Getting these right typically moves the needle faster than any single content push.
