Insights
Notes on what's working, and what isn't, across our engagements.
6 articles
A fresh coat of paint won't fix a slow, unmaintainable codebase. Here's how to tell which one you actually have.
Faceted navigation, duplicate content and crawl budget waste kill more e-commerce SEO programs than bad keywords ever do.
Not every workflow needs a chatbot. A framework for finding the automation opportunities that are actually worth building.
Most cloud bills have 20-30% of avoidable spend hiding in five predictable places. Here's where we look first.
A full design system is overkill for a five-person team. Here's a lighter version that still prevents visual drift.
We're expanding our e-commerce and cloud practice to support a multi-brand retail group across four markets.